Winners included London artificial intelligence firm DeepMind, bionic hand manufacturer Open Bionics, and Sheila Rowan, leader of Glasgow-based team that helped confirm the existence of gravitational waves. David Rowan, Editor of WIRED UK, said: "Our winners have brought about progress through the creative use of technology. We are delighted to shine a spotlight onto these extraordinary people who have all achieved extraordinary things."
The Moonshot category was decided by a public vote, in which more than 3,000 people participated. The eventual winner – global mapping company what3words – won by just
Jane Bown, Sponsorship, Events and Internal Communications Manager of Audi UK, said: "Our Vorsprung durch Technik philosophy goes hand-in-hand with the idea of taking a moonshot: making technological advances to achieve what was previously thought impossible. The winner of the 2016 Moonshot award, what3words, has found a solution to the problem of accurately and memorably addressing the entire world – an essential breakthrough."
At the awards ceremony guests could walk round a virtual Audi showroom and experience the Audi A4 Saloon using the latest HTC Vive Virtual Reality technology. Guests could open
the doors, step inside the car and interact with the MMI system and other elements in the car, and even configure how the car looks.
Audi also exhibited its Virtual Engineering Terminal, which demonstrated some of the driver assistance systems in today’s Audi models, such as Matrix LED lights and parking assist.
- Innovation in AI: DeepMind
- Innovation in Experience Design: Marshmallow Laser Feast
- Innovation in Product Design: Marjan van Aubel
- Social Innovation: Open Bionics
- Scientific Breakthrough: Sheila Rowan
- Leadership in Innovation: Demis Hassabis, co-founder of DeepMind
- Moonshot of the Year: what3words